If it doesn't say Delivered, it's not the Final Price!

Compare this ad to the following ads... one with prices and one without prices, both with fine print which we have increased to make it easier to read. This ad may not be as exciting as the others ads, it is however very straight-forward and informative, and because it contains so many brands, it reduces our cost to advertise which lowers our prices. That savings plus further savings in inventory expenses and selling expenses result in the lowest actual Delivered Prices in the market. All the prices in this ad are Delivered Prices... there are no other charges, and there is no fine print. You can write a check for the advertised price and you won't pay a penny more because it is the Delivered Price which is the Final Price!

Compare Advertising to Understand the Difference in Pricing Between Traditional and Posted Price Dealers

Posted Price Dealers advertise Delivered Prices. There are no add-ons and every vehicle has a discounted price everyday of the year. The Delivered Price is the only price that cannot be increased by a dealer. At Traditional Dealers, the advertised price is not the final price. It is only a negotiating price. This price is always increased with extra charges and add-ons. This is an example of an ad that illustrates Traditional Dealer pricing. Be sure to read the fine print! See how the price increases, in this case by $750 + $400 + $480 + $289 a total of $1,919 more and it still doesn't say Delivered Price, perhaps because of the dealer installed options which are additional. At Fitzgerald Auto Malls, you won't pay a penny more than the advertised price because it is the Delivered Price, which is the Final Price!